The business's roots trace back to 1990 with the incorporation of BMS Enterprise, a partnership focused on the supply and installation of tiles. This partnership was discontinued in 2012.In 1993, Jubin 1990 was incorporated by the Promoters and commenced retailing of tiles and stone surfaces with their first showroom in Johor. Jubin 1990 also started supply and installation services.

Expansion throughout the 1990s included setting up a storage facility in Kempas, Johor (ceased in 1999) and opening additional retail showrooms in Johor, Seremban (Jubin NS), and Klang (Jubin Klang). These later involved different ownership structures.